The storefront
Clearer product organization and useful information, with a straightforward path to purchase or ask for help.
Intelligence · Strategy · Architecture · Assets
See how the work connects.
We begin with the business and the people it serves. Each stage gives us the clarity to move into the next, with your perspective shaping the direction.
Follow one order. Understand the handoff.
Walk through a recent purchase and a customer question together. Confirm who receives each one, where the record lives, and what happens next.
A clearer home for PRPKits.
We are rebuilding the buying experience within Squarespace, helping qualified practitioners understand the products and take their next step with confidence.
The operation behind it
Follow orders and inquiries through the existing business so the website supports the people responsible for serving each customer.
Alisha coordinates the work with Nate. William shapes the business direction. The planned build window is two to three weeks from access to launch, dependent on materials and timely decisions. We will confirm the start date together.
Advertising, ongoing content, outbound systems, and additional YCell work can be considered separately.
Project library
The evidence behind the work.
The research behind our conversations. These summaries retain their original review dates so we can distinguish what was observed from what we still need to confirm.